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The Datsun Bluebird 910 is an automobile which was produced by Nissan from 1979 to 1993.

Nissan began realigning its export names with the home market with the 910 series in November 1979. The 'B' tags were dropped in favour of 'Bluebird', though the models were 'Datsun Bluebird' initially. The body style options remained the same but the look was characterized by a boxy style, considered modern at the time.

For the export models, a 'Nissan' badge began appearing in 1981, and the following year the Datsun name disappeared.

The Maxima name first appeared in this generation. In the United States, these models were sold as the 810 Deluxe or Maxima. The Maxima name was solely used from 1982. The 910 name was never used in Australia.

This is the generation that spawned the S130 Fairlady Z, F30 Nissan Leopard, and in turn, the Z31 and Z32 Fairlady Zs using updated versions of the platform of this generation.

Australian production

Australia had the 910 from 1981 - 1984 with the L20B engine, and 1985 - 1986 with the CA20S engine. (In the United States, the 910 was offered with either the L24E OHC 2.4L I6 - a fuel injected version of the engine from the 240Z - or the LD28 OHC 2.8L I6 Diesel engine.) It was a downgraded, locally produced version of the Japanese model with no independent rear suspension, electronic fuel injection, or turbo versions. However the cars were offered in a sporty version, known as the TRX. The main difference between these Bluebirds and the base models are a sporty trim, including a front air dam, alloy wheels, a small rear spoiler, internal reading lights and so forth. Mechanically the cars weren't much different, the only main differences to be found are rear disc brakes on the TRX as well as flat top pistons a larger specification camshaft as well as a larger weber manifold and a ported head though these motor upgrades were only found on the Series II TRX models. Australian production totalled 130,000 vehicles.

The Bluebird 910 become part of Australian motor sport history on September 29, 1984, when George Fury put his Nissan Bluebird Turbo (an imported version with a Nissan Z engine turbo motor and fabricated IRS) on pole position for the 1984 James Hardie 1000 touring car race with a time of 2:13.850. This remains the fastest time by a closed sedan on the old 6.172 km Mount Panorama Circuit before the introduction of the Caltex Chase in 1987 increased the lap distance to 6.213 km.

For Australia, the 910 was replaced by the Nissan Pintara, a locally built vehicle based on the Skyline, but with a four-cylinder engine.

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