By 4 February 1929, one million Model As had been sold, and by 24 July, two million. The range of body styles ran from the Tudor at US$500 (in grey, green, or black) to the Town Car with a dual cowl at US$1200. In March 1930, Model A sales hit three million, and there were nine body styles available.
The Model A was produced through 1931. When production ended in March, 1932, there were 4,849,340 Model As made in all styles. Its successor was the Model B, which featured an updated 4-cylinder engine, followed by the Model 18 which introduced Ford's new Flathead V8 engine.
Prices for the Model A ranged from US$385 for a roadster to $1400 for the top-of-the-line Town Car. The engine was a water-cooled L-head 4-cylinder with a displacement of 201 cu in (3.3 l). This engine provided 40 horsepower (30 kW). Typical fuel consumption was between 25 and 30 mpg (U.S.) (8 to 12 kilometres per litre or 8-9 L/100 km) using a Zenith one-barrel up-draft carburetor,with a top speed of around 65 mph (104 km/h). It had a 103.5 in (2,630 mm) wheelbase with a final drive ratio of 3.77:1. The transmission was a 3-speed sliding gear manual unit with a 1-speed reverse. The Model A had 4-wheel mechanical drum brakes. The 1930 and 1931 editions came with stainless steel radiator cowling and headlamp housings.
The Model A came in a wide variety of styles: Coupe (Standard and Deluxe), Business Coupe, Sport Coupe, Roadster Coupe (Standard and Deluxe), Convertible Cabriolet, Convertible Sedan, Phaeton (Standard and Deluxe), Tudor Sedan(Standard and Deluxe), Town Car, Fordor (2-window) (Standard and Deluxe), Fordor (3-window) (Standard and Deluxe), Victoria, Station Wagon, Taxicab, Truck, and Commercial.
The Model A was the first Ford to use the standard set of driver controls with conventional clutch and brake pedals; throttle and gearshift. Previous Ford models used controls that had become uncommon to drivers of other makes. The Model A's fuel tank was located in the cowl, between the engine compartment's fire wall and the dash panel. It had a visual fuel gauge, and the fuel flowed to the carburetor by gravity. In cooler climates, owners could purchase an aftermarket cast iron unit to place over the exhaust manifold to provide heat to the cab. A small door provided adjustment of the amount of hot air entering the cab. Model A was the first car to have safety glass in the windshield.
The Soviet company GAZ, which started as a cooperation between Ford and the Soviet Union, made a licensed version of the Model A from 1932-1936. This itself was the basis for the FAI and BA-20 armored car, which saw use as scout vehicles in the early stages of World War II.
In addition to the United States, Ford made the Model A in plants in Argentina, Canada, France, Germany and the United Kingdom.
In Europe, where cars were taxed according to engine size, Ford equipped the Ford Model A with a 2,033 cc motor providing a claimed output of just 40 hp. However, the engine size was still large enough to equate to a fiscal horsepower rating of 24 hp and attracted a punitive annual car tax levy of £24 in the UK and similar penalties in other principal European markets, leaving the car unable to compete in the newly developing mass market. It therefore was expensive to own and too heavy and thirsty to achieve volume sales, but also too crude to compete as a luxury product. European manufactured Model As failed to achieve the sales success in Europe that would greet their smaller successor on the assembly lines in England and Germany.
Historical context of Model A development
In the teens and early twenties, Ford Motor Company dominated the automotive marketplace with its Model T. However, during the mid-twenties, this market dominance quickly eroded as competitors such as General Motors caught up with Ford's mass production system and began to outcompete Ford in some ways, especially by offering more choices such as more power, new convenience features, or cosmetic customization.
Ford's sales force recognized this threat as it was developing and advised Henry Ford to respond to it, but he resisted. However, features he had seen as needless, such as electric starters (for just one example), were gradually shifting in the public's perception from unneeded luxuries to minimum requirements. (This trend would continue into the 21st Century.) The sagging market share of Model T finally forced him to admit the automotive market wanted a new Ford model. When he finally agreed to begin development of this new model, he dove into the effort with a strong focus on the mechanical aspects (and on what today is called design for manufacturability (DFM), which he had always strongly embraced and for which the Model T production system was famous). The development, although ultimately successful, had plenty of bumps along the road. For example, the die stamping of parts from sheet steel, which the Ford company had led to new heights of development with the Model T production system, was something Henry had always been ambivalent about; it had brought success, but he felt that it was not the best choice for durability. He was determined that the new model (to become the Model A) would rely more on drop forgings than the T. He had ideas about improving the DFM of forging (to use today's terminology), but they did not pan out. Ford's engineers eventually had to convince him to back down on his insistence, lest the Model A's production expense overinflate its retail price.
Given Henry's disdain for cosmetic vanity as applied to automobiles, he left the design of Model A's body work to a team led by Edsel Ford.
It was during the period of the mid-1920s to early 1930s that the limits of the first generation of mass production, epitomized by the Model T production system, became apparent. The era of "flexible mass production" had begun.
It was briefly used from 1934 to 1935 as NC's highway patrol car model choice but it was short lived and 34 of the 35 were scrapped and the remaining one was in a scrap yard when it was rescued and restored by The North Carolina Transportation Museum to working order and is now used to give rides to museum members every June on the museums Transportation Day.
Film and media
The Ford Model A. was well represented in media of the era since it was one of the most common cars. In modern times, it has reappeared, most notably in the remake of the film King Kong as taxi cabs and police cars. Students asked to build models of cars from the 1920s and 1930s will also find that models of these cars are still available from hobby shops in the 2000s, as stock cars or modified hot rods.
Perhaps in reference to the remarkable upgrade from the previous Model T, a song was written about the Model A by Irving Kaufman called Henry's Made a Lady Out Of Lizzie, a reference to the moniker Tin Lizzie given to the Model T.
Several Model A's have obtained particular notoriety. The Ramblin' Wreck, a 1930 Sport Coupe, is the official mascot of the student body at the Georgia Institute of Technology and appears at sporting events and student body functions. Ala Kart, a customized 1929 roadster pickup built by George Barris won two straight "America's Most Beautiful Roadster" awards at the Oakland Roadster Show before making numerous film and television appearances. Between October 1992 to December 1994, Hector Quevedo, along with his son Hugo, drove a 1928 Model A 22,000 miles (35,000 km) from his home in Punta Arenas, Chile to the Ford Motor Company headquarters in Dearborn, Michigan. The car required minimal service including a flat tire and transmission work in Nicaragua and is now housed in the Henry Ford Museum.
Charlie Ryan's Hot Rod Lincoln was a Model A with a Lincoln flathead V12 and other modifications.
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