The Geo/Chevrolet Prizm (Chevrolet Prizm starting 1998) was a compact car derived from the Japanese domestic market Toyota Sprinter and jointly developed by Toyota and General Motors. Produced from 1989 to 2002, the Prizm was sold exclusively in the United States and succeeded the 1985–1988 Chevrolet Nova, which was also derived from the Sprinter.
All Prizms were built at NUMMI (New United Motor Manufacturing, Inc), a joint venture company between Toyota and General Motors in Fremont, California.
Production concluded in 2002, and the Prizm was replaced by the Pontiac Vibe, also related to the Toyota Corolla and produced at NUMMI.
The Prizm was introduced in 1989 for GM's then-new Geo brand of import cars. The hatchback version sold through 1991 was a rebadged version of the Toyota Sprinter Cielo. The sporty GSi model of 1990–1992 was notable for its 130 horsepower (97 kW) twin-cam engine, sport suspension, disc brakes, and 14-inch (360 mm) wheels, a successor to the 1988 Nova Twin Cam but less of a limited edition, available in both body styles and a full array of colors in contrast to the earlier model's black sedan only. In 1991, the lettering the car was changed from "Prizm" to "PRIZM" in italicized and capital letters (although the steering wheel continued to use "Prizm"), and the B-pillar and door frames on base models were now body-colored instead of black. The Prizm was not sold In Canada, with GM offering the Geo Metro sedan instead. However, the Geo Metro sedan was first sold in the United States in 1995.