The NSU 10/30 PS was presented as the successor model to the 10/20 PS and was seen as a modern middle-class car, it was produced between 1911 and 1916.

The cars were fitted with a four-cylinder in-line engine with a displacement of 2608cc which produced 30hp at 1600prm. The 10/30 had a top speed of 75 km/h.

Its reliability and robustness enabled it to book impressive successes in the field of motor sports. For example, in 1914 it was overall winner of the trans-Sahara "Circuit de Marocco". The vehicles were also used as ambulances for the German army during the First World War.